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Google Opossum: The New Local SEO Algorithm

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What Is Google Opossum?

Google Opossum is a local SEO algorithm that was launched to succeed Google Pigeon. Its objective is to optimize the requests according to the location of the Internet user.

Wider Research Results

With Google Pigeon , the search results displayed are limited to the municipality where the user is located. Currently, with the Opossum, the field of research is broader, even outside the territory of the applicant.
A user who is located in a given municipality can now see search results located in neighboring municipalities, such as the case of a catchment area.

User Location Changes Search Ranking

With the Opossum, sites are referenced from the user’s location. For example, if a person searches for “restaurant in Lyon”, the results will be completely different if the person is actually located there or is located in Paris. Therefore, by being as close as possible to the search, the area covered will be more limited.

Postal Addresses Are Now Filtered

Like law firms that are located in the same area, the Opossum will combine them so that, finally, the postal addresses of the firms become one. Then, to display all the offices on the site, you must access the advanced SEO.

The Arrangement Of The Words Can Also Modify The Ranking Of The Results.

At the time of the Google Pigeon, typing “Geneva lawyer” and “Geneva lawyer” brought out the same results. But with the Opossum, it is imperative to choose carefully what words and with what disposition you should write.

SERPs And Local Pack Are Now Categorized Differently

Indeed, a website can be outclassed by others in the SERPs. At the same time, this same website can be displayed at the top of the list of search results in the Local Pack and also on Google Maps, and even more on Google

How To Take Advantage Of Google Opossum?

This Google tool aims to display results deemed suitable for queries. On the other hand, Opossum undergoes from time to time updates to improve its functioning. Indeed, all SEOs will have to follow its evolution over time.
It is necessary to achieve maximum optimization to be able to position your website on search engines and on SERPs in the Local Pack. You must know how to index your site to make it appear at the top of the universal search list or directly in Google Maps or Google My Business

Currently, the majority of users do their research from a mobile device, which can be geolocated. As a result, location has become an essential factor in displaying search results. In addition, Google Opossum has managed to manage a more efficient strategy to reference websites according to the location of the applicant. In addition, this tool will be more useful for stores that would like to attract customers to its premises.

If in doubt about your indexing method or just for practical advice , call in the professional SEO Consultant . They can help you in your SEO as well as you target local Internet users or international customers. Your existence on the Google search engine will no longer go unnoticed and your Google My Business listing will also be Improved.

Recently, Google updated the free Google Website builder tool integrated with Google My Business that adds Google Posts to Google Website content. These Google Posts allow a business to add relevant content. over time in the free site provided with Google My Business .

If you liked this article, I invite you to download our white paper on natural referencing or to contact our digital transformation seo agency!

What Is Google Opossum?

Google Opossum is a local SEO algorithm that was launched to succeed Google Pigeon. Its objective is to optimize the requests according to the location of the Internet user.

Wider Research Results

With Google Pigeon , the search results displayed are limited to the municipality where the user is located. Currently, with the Opossum, the field of research is broader, even outside the territory of the applicant.
A user who is located in a given municipality can now see search results located in neighboring municipalities, such as the case of a catchment area.

User Location Changes Search Ranking

With the Opossum, sites are referenced from the user’s location. For example, if a person searches for “restaurant in Lyon”, the results will be completely different if the person is actually located there or is located in Paris. Therefore, by being as close as possible to the search, the area covered will be more limited.

Postal Addresses Are Now Filtered

Like law firms that are located in the same area, the Opossum will combine them so that, finally, the postal addresses of the firms become one. Then, to display all the offices on the site, you must access the advanced search.

The Arrangement Of The Words Can Also Modify The Ranking Of The Results.

At the time of the Google Pigeon, typing “Geneva lawyer” and “Geneva lawyer” brought out the same results. But with the Opossum, it is imperative to choose carefully what words and with what disposition you should write.

SERPs And Local Pack Are Now Categorized Differently

Indeed, a website can be outclassed by others in the SERPs. At the same time, this same website can be displayed at the top of the list of search results in the Local Pack and also on Google Maps, and even more on Google

How To Take Advantage Of Google Opossum?

This Google tool aims to display results deemed suitable for queries. On the other hand, Opossum undergoes from time to time updates to improve its functioning. Indeed, all SEOs will have to follow its evolution over time.
It is necessary to achieve maximum optimization to be able to position your website on search engines and on SERPs in the Local Pack. You must know how to index your site to make it appear at the top of the universal search list or directly in Google Maps or Google My Business

Currently, the majority of users do their research from a mobile device, which can be geolocated. As a result, location has become an essential factor in displaying search results. In addition, Google Opossum has managed to manage a more efficient strategy to reference websites according to the location of the applicant. In addition, this tool will be more useful for stores that would like to attract customers to its premises.

If in doubt about your indexing method or just for practical advice , call in the local seo parramatta professionals. They can help you in your SEO as well as you target local Internet users or international customers. Your existence on the Google search engine will no longer go unnoticed and your Google My Business listing will also be Improved.

Recently, Google updated the free Google Website builder tool integrated with Google My Business that adds Google Posts to Google Website content. These Google Posts allow a business to add relevant content. over time in the free site provided with Google My Business .

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